All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World

Posted by in Recommended Reading

Seth Godin’s All Marketers Are Liars is the first book I’ve ever read on marketing.  His simple narrative style and explanations really bring home the concept of authentic marketing.  I’d already been a proponent of authentic marketing due to my work in Internet Marketing.  But Seth’s book really helped me frame marketing in the context of telling stories.  I’m a writer – story telling is what I do!

If you’re stuck on your marketing plan and need a fresh new way of looking at things, then pick up a copy of All Marketers Are Liars today!

Check out this title on Amazon to learn more



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