One of my friends recommended this book to me.  I haven’t picked it up yet but it’s on my wish list.  The Amazon description sounds intriguiging:

In his book, "The McDonaldization of Society", George Ritzer writes of McDonald’s as a catalyst that provoked rapid and significant changes throughout the fast-food industry and in multinational businesses, changes that directly and circuitously affected people and society in positive and negative ways. However, Ritzer contends that McDonaldization has contributed more negatively to society than positively. It is rare that such an erudite study can also be so readable by the public.

Many people can easily recall the long lasting societal effects of such creations as the fax, the World Wide Web and email, the effects of global warming, the passing of NAFTA and so on, but few have considered the influence of a fast-food franchise such as McDonald’s. When people think of McDonald’s, they envision the fast-food giant of the industry – serving up their famous "Big Mac", fries, and milkshake. Few people can imagine of the impact of McDonald’s upon society, but in "The McDonaldization of Society", George Ritzer illustrates these changes in a clear concise examination of this phenomenon.

Having put in my time as a teenager behind the counter at McDonald’s, it is interesting to see how much is written about the McDonald’s model now that I’m all growed up.

Get your copy today!

Okay, I’ll be honest and admit that the title is what attracted me to this book.  Having come from a theatre background, I love reading how the business world relates to one of my long-time passions.

From Amazon:

Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbucks, Saturn, and IBM, discovered that the best way to differentiate one product from another–clothes, food, cars, computers–was to add service.

But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."

If you’re in for a different kind of read, click here to order your copy!

I’ve followed Andrea Lee for quite some time.  Here is her newest quirky take on the business world.  Check out what frogs, salad bowls, golf and even your sex life have to do with your business and bottom line.

What is the fastest, easiest path to money that you can implement, today? How can a pink spoon mentality bring you thousands of clients? And when is the best time to strategically order chicken salad instead of tuna fish… to the benefit of your business?

This book is the definitive answer to the ages-old debate: You don’t have to have an MBA to understand – and be wildly successful at – how to run a business.

Get your copy today!

Seth Godin, author of the new book Small is the New Big, has a mission—to help business people realize how smart they already are. He’s focused on getting people to do what they know is right, instead of settling for the status quo. He writes and talks relentlessly about the need to engage customers, to make your products or services remarkable, discussion-worthy, and to make sure your business ultimately keeps (and exceeds) its promises.

Chances are you’ve heard Godin’s message before—he blogs, he speaks, he writes books. He founded the pioneering online marketing firm Yoyodyne and, most recently, the expertise portal Squidoo. His previous books include Permission Marketing, Unleashing the Ideavirus, and All Marketers are Liars.

Small is the New Big is a collection of 184 riffs, rants and remarkable ideas, most of which first appeared on his well-known blog.

The infamous showman P.T. Barnum is perhaps best known for having said "There’s a sucker born every minute." However, Barnum never said or wrote the line at all. Actually, Barnum believed that a customer is born every minute, and it was this respect for the customer that drove his success. In this delightful and absorbing new edition, author Joe Vitale reveals the true secrets to Barnum’s success and shares the ten key business practices that Barnum developed during his career.

Review coming soon.

Pick up your copy today

‘The Great Formula: for Maximum Profit with Minimal Effort’ by Marky Joyner

I’ve been waiting with anticipation for the day to come that I could share it with you, and now finally: I have the link for The Great Formula

Together with ‘The Irresistible Offer’ Mark Joyner’s two latest books make up a powerful marketing strategy collection.  Mark writes in a lucid, simple to understand style that makes sophisticated concepts accessible to us all.

Buy the book today, and Mark will also give you 88 bonus gifts worth about $12,119.56.

Take a second now to drop in and take a quick look, remember marketing with minimal effort is Mark’s forte, this is your opportunity to learn from the best Click here to learn more

The e-Code by Joe Vitale and Jo Han Mok is a fantastic book for Internet Marketing Newbies.  You’ll get a wealth of information, inspiration and ideas for making money online using only your e-mail.  It’s an easy read, I read it in one afternoon, but it’s chock full of information.

Internet marketing superstars like Yanik Silverman, Robert Bly and Terry Dean share simple strategies to build your opt-in lists, how to create an internet marketing plan, and how to profit from affiliate programs.

If you don’t know you e-code from your morse code, then this book is for you. If you’re an experienced Internet Marketer, Success Secrets Of The Online Marketing Supertars is probably more your speed.

Seth Godin’s All Marketers Are Liars is the first book I’ve ever read on marketing.  His simple narrative style and explanations really bring home the concept of authentic marketing.  I’d already been a proponent of authentic marketing due to my work in Internet Marketing.  But Seth’s book really helped me frame marketing in the context of telling stories.  I’m a writer – story telling is what I do!

If you’re stuck on your marketing plan and need a fresh new way of looking at things, then pick up a copy of All Marketers Are Liars today!

Check out this title on Amazon to learn more

New on my bedside table: Mitch Meyerson’s Success Secrets Of The Online Marketing Supertars.  Okay, I’ll admit it – the only reason I bought the book is because I know Mitch Meyerson.  I was slow to buy the book – it’s been on the shelves for about a year.  I figured I already knew it all – having worked with most of the principles in the book in my daily practice.

Boy was I wrong!  Each chapter reveals tips and strategies that I had thought of but discarded because I didn’t think they were plausible.  There are great tips for newbies on creating headlines or writing a smashing sales page.

If you’re new to online marketing or you’re a seasoned pro looking for fresh stategies, then this book is for you!

Are You Ready To Learn The Most Effective Ways To Make Money On The Internet So You Can Enjoy A LifeStyle That Gives You The Freedom You Want

Check it out today! You won’t regret it!

Review coming soon.

Link to Amazon to discover more about this title.