Lesson 11 of Mark Joyner’s “Learn to Blog For Profit & Fun“ focused exclusively on advertising. Google Adsense was introduced as the most popular way to earn income on your blog. The course goes on to introduce a few other good advertising programs and gives you some of the parameters they use to evaluate your site for inclusion in their advertising programs. Lesson 11 stresses what I hinted at in yesterday’s review: “to make [advertising] work, you should focus on your content and improve your traffic”. Then things like ad positioning and good ad display are just gravy.