Seth Godin, author of the new book Small is the New Big, has a mission—to help business people realize how smart they already are. He’s focused on getting people to do what they know is right, instead of settling for the status quo. He writes and talks relentlessly about the need to engage customers, to make your products or services remarkable, discussion-worthy, and to make sure your business ultimately keeps (and exceeds) its promises.

Chances are you’ve heard Godin’s message before—he blogs, he speaks, he writes books. He founded the pioneering online marketing firm Yoyodyne and, most recently, the expertise portal Squidoo. His previous books include Permission Marketing, Unleashing the Ideavirus, and All Marketers are Liars.

Small is the New Big is a collection of 184 riffs, rants and remarkable ideas, most of which first appeared on his well-known blog.