The McDonaldization of Society

One of my friends recommended this book to me.  I haven’t picked it up yet but it’s on my wish list.  The Amazon description sounds intriguiging:

In his book, "The McDonaldization of Society", George Ritzer writes of McDonald’s as a catalyst that provoked rapid and significant changes throughout the fast-food industry and in multinational businesses, changes that directly and circuitously affected people and society in positive and negative ways. However, Ritzer contends that McDonaldization has contributed more negatively to society than positively. It is rare that such an erudite study can also be so readable by the public.

Many people can easily recall the long lasting societal effects of such creations as the fax, the World Wide Web and email, the effects of global warming, the passing of NAFTA and so on, but few have considered the influence of a fast-food franchise such as McDonald’s. When people think of McDonald’s, they envision the fast-food giant of the industry – serving up their famous "Big Mac", fries, and milkshake. Few people can imagine of the impact of McDonald’s upon society, but in "The McDonaldization of Society", George Ritzer illustrates these changes in a clear concise examination of this phenomenon.

Having put in my time as a teenager behind the counter at McDonald’s, it is interesting to see how much is written about the McDonald’s model now that I’m all growed up.

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